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Through a recent media alert, we've learned that attendees can now look forward to the following groundbreaking news at the conference: Reuters will publicly discuss their new initiative around a social network for traders; LinkedIn will introduce a new way for members to create connections and networks with experts by industry; Stormwatch will come out of stealth mode to unveil a project in the financial service industry related to tracking sentiment indicators in real time; Eventvestor, a new ad-driven service for aggregating and tracking financial events, will launch; Motley Fool will present evidence that the collective analysis of the community, and their own analysis, is wisdom not to be dismissed.