How to Take an Indie Film to Market with Social Media [VIDEO]

At last month’s Mashable & 92Y Social Good Summit, Oren Jacob -- the CTO of Pixar and Executive Producer at Ensemble Pictures -- spoke about his innovative use of social media to promote his documentary film “Ready, Set, Bag!”

Afterwards, we got a chance to catch up with Jacob and talk more in-depth about the project, which not only uses online video as a means to build buzz for the film, but also leverages Groupon to help eliminate risk for local theater owners by guaranteeing a minimum number of seats get filled for a screening.