![Ori Brafman's Introduction to Sway [Authors@Mashable]](https://helios-i.mashable.com/imagery/archives/024dixankcjnmpp0nDpwZPI/hero-image.fill.size_1248x702.v1647017230.jpg)
This is the first post in Mashable's new series Authors@Mashable. We hope that you will engage with Ori Brafman as he shares his thoughts with us. For more information on Ori and Rom Brafman and 'Sway' be sure to visit our Authors@Mashable page. There is still time to join in the conversation, you can purchase your copy of 'Sway' via Amazon. This is the first of 3 posts followed by a one-on-one Q&A via Yahoo! Live.
It all started with a conversation I had with an OB/GYN about social networks. We were talking about how when you take away centralized control, you have to rely on emotional relationships. Then, off the cuff, I said, “I’m sure it’s different in medicine, where people relate to each other on a much more rational level.”
Throughout the process, writing has been a family affair. My brother and I work either at my house or at his office. Except for this post, we write pretty much every word together. People say how nice it is that I work with my brother, but if you ask my wife (whom I put in charge of editing), she’d tell you that we’re not afraid to debate when we disagree. I’d argue that the creative tension is actually vital, but that’s a different post.
My favorite part of writing has been looking at unlikely connections and hearing different people’s stories. Without further ado, then, tell me about an irrational decision that you’ve made. Or the most irrational behavior you’ve seen at work. If you’d rather not get personal, what irrational things are happening in the web 2.0 world?