Oscars 2012: Who Won the Award for Most Social Buzz? [STATS]

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Before, during and after the Oscars, Trendrr compiled social data from Twitter, Facebook, GetGlue, Miso and Viggle. Total Academy Awards show social activities and mentions topped 4.2 million. What's more, the social media chatter surrounding pre-show red carpet events amounted to 3.9 million mentions, nearly pacing the actual awards show itself.

Of the social media participants, 44% were male and 56% were female. Smartphones and tablets were big this year: 41% of Oscars social activity occurred on mobile devices. And the majority of overall social sentiment was positive (62%), whereas 22% of chatter was negative, and 16% was neutral.

The following moments represent the five busiest individual minutes of the awards show, based on social media activity.

Octavia Spencer wins Best Supporting Actress: 31,216 mentions per minute.

Opening montage: 30,488 mentions per minute.

Cirque du Soleil performance: 30,102 mentions per minute.

Meryl Streep wins Best Actress: 29,978 mentions per minute.

The Artist wins Best Picture: 28,645 mentions per minute.

Top States/Provinces by Twitter Activity:

California: 15% of Twitter conversation.

New York: 14% of Twitter conversation.

Texas: 8% of Twitter conversation.

Ontario: 6% of Twitter conversation.

Florida: 5% of Twitter conversation.

Top Cities by Social Media Activity:

New York City, NY

Los Angeles, CA

Chicago, IL

San Francisco, CA

Washington, D.C.

Top Five Mentioned Actors

Jean Dujardin: 64k

George Clooney: 44k

Brad Pitt: 40k

Christopher Plummer: 35k

Gary Oldman: 21k

Top Five Mentioned Actresses

Meryl Streep: 107k

Angelina Jolie: 58k

Octavia Spencer: 41k

Emma Stone: 38k

Viola Davis: 33k

Top Five Mentioned Movies

The Artist: 125k

Hugo: 79k

Rango: 25k

The Help: 22k

Midnight in Paris: 18k

Top Five Ads by Social Media Activity

McDonalds: She Loves Me She Loves Me Not

Samsung

Coca-Cola: Hooray For Hollywood

Samsung TV

J.C. Penney

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