The 2013 Oscars saw an uptick of almost 200% on social media over last year, propelling the ceremony to the top of the weekly social charts with room to spare.
Viewers took to social media in droves, registering more than 14 million comments -- 13 million alone on the day of the awards show. Compare that with last year's Oscars (a measly 5 million mentions), or this week's second-most popular broadcast event, the Lakers-Mavericks game (1.5 million). This makes the Oscars the third-most social TV event of 2013, behind the Super Bowl (52 million mentions) and the Grammys (17 million).
Sunday was apparently ladies' night on social media: Females made up 58% of commenters, and the night's big winners (onstage and online) were women. Adele was the most-discussed celebrity of the night, with almost 1 million mentions all to herself, trailed by meme machine Jennifer Lawrence and Anne Hathaway.
The data is courtesy of Trendrr, which measures social media activity related to specific television shows (e.g. mentions, likes, check-ins) across Twitter, Facebook, GetGlue and Viggle. To see daily rankings, check out Trendrr.TV.
