The Oscars for Most Social Celebrity and Best Tweet Go To ... [INFOGRAPHIC]

While the stars lit up the stage at the 84th Academy Awards, viewers set the social web aflame, posting just short of 2 million messages on Twitter. This infographic shows which users and celebrities sparked the most activity.

A tweet criticizing the absence of the final Harry Potter movie in the Best Picture category attracted the most retweets: "Harry Potter inspired an entire generation. But apparently that isn't good enough for the #Oscars."

While the Harry Potter tweet got the most RT love, Twitter announced Monday morning that the most-tweeted Oscars moment was when Undefeated won Best Documentary Feature, beating out these memorable moments.

Explore the exclusive data below for more fun tidbits about the online Oscars buzz, according to ExactTarget.

To put the 1,980,930 Oscars-related tweets in context, Twitter saw 5,679,596 tweets for the Super Bowl this month.