LONDON -- Airbrushing is out, reality is in. At least, that's the message that celebrities and the fashion industry are finally beginning to push into the public eye.
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The latest brand to move in this direction is Swedish retailer and sister brand to H&M, & Other Stories. "For Women, By Women", the brand's new lingerie campaign for autumn/winter 2015, features "real" models with scars, freckles, tattoos and body hair.
Shot by Hedvig Jenning, the photographs aims to change how we view women's bodies by using three different yet confident women and avoiding thought-through poses.
Original image has been replaced.
Credit: Mashable
Original image has been replaced.
Credit: Mashable