The app, Warner Bros.-owned Flixster, will be available on the device maker's 2012 VIERA Connect line, including Blu-ray players and HDTVs.
Flixster helps organize movie and TV collections. The app also provides access to a cloud-based delivery system called UltraViolet that gives consumers access to UltraViolet-enabled content they have purchased -- either through digital download or physical DVD -- on any device.
The integration with Panasonic connected devices will allow users to play UltraViolet-enabled content, which has been developed by Warner Bros. and other major studios, through their TVs.
“One of the great benefits of UltraViolet is the ability to watch your content whenever and wherever you want," said Steve Polsky, president of Flixster, in a statement. "If you’re at a friend’s house with a VIERA device, you can easily access your collection by simply logging into Flixster.”