We all have unique passions in life. The Passion Genome is an interactive site that lets you explore the most common passion and shared connections on Facebook, much like the human genome project uncovers genetic similarities among people.
Log on to the Passion Genome to create your own portrait and explore the full genome. Facebook has more than 1.2 billion users today, and the average user likes an average of 40 pages, though U.S. Facebook users are more active, liking 70 pages on average. That means there are a lot of likes and connections to explore in the Genome.
To demonstrate the site's cool features, we've recruited Lil Bub, whose adorable, tongue-laden portrait is above. A few of her passions include the ASPCA, The Humane Society and The Owlery -- her portrait is a mix of her 99 Facebook passions in the social good, food, animal and business categories.
To get your own passion portrait, go to the Passion Genome site, connect your Facebook account and select a photo, and then press "create." The site will craft a portrait that illustrates you and your passions and invite you to explore the Passion Genome.
Within the Passion Genome site, you'll be able to connect with individuals who share your passions. You'll notice a lot of connections, as many of us share the same passions; the Genome uncovers some interesting trends. Some of the most compelling takeaways are:
The Simpsons is the most popular TV show in the Genome, with more than 68,492,000 fans
Rihanna is the most popular musician, with 80,030,000+ fans, followed by Eminem with 77,330,000+ fans
Harry Potter is the most popular movie (66,415,000+ fans), trailed by Avatar with 48,408,000+ fans
Texas Hold'em is the most-liked game in the world, with 69,798,000+ likes
Not surprisingly, Facebook is the most popular brand in the world, with 96,345,000+, though many other brands have large, engaged audiences, too
Soccer player Cristiano Ronaldo is the Genome's most popular athlete, with 64,605,00+ likes
Walmart is the most-liked page in America, with nearly 32 million likes in the U.S. alone
15% of the Passion Genome is most passionate about local businesses
Starbucks is the most popular passion in the food and drink category
1% of the Genome is most passionate about celebrity
1% of the Genome is most passionate about books
16% of the Genome is comprised of business likes
Create your own Passion Portrait and explore the Passion Genome here. If you share your portrait with the hashtag #MyPassionPortrait, you'll be entered for a chance to win a $1,000 Amazon.com gift card. More info here.