The video update means users can now share their personal and private moments in short video form with up to 50 of their closest friends and family members.
"At Path, we are obsessed with the moment. We want to give you the best ways to capture and share the moments of your life with close friends and family wherever you are," writes co-founder Dave Morin. "Today your moments come alive."
The team has neatly integrated video into the Path experience in such a way that it feels native to the app's original design and function. The in-app video option mirrors that of the iPhone's camera app, so users can simply toggle between photo and video in a familiar fashion.
And yet, just as is the case with a number of Path's product decisions, it's difficult to find the mainstream appeal in 10-second video. Case in point: 12seconds, a 12-second video social network shut down earlier this year.
Ultimately, Path appears to value style over function with an overwrought and contrarian approach to social networking. For a service that intends to be deeply intimate in purpose, it's an approach that so far feels cold and unwelcoming.