The application is a virtual Patrón Cocktail Lab, and if your recipe submission wins one of the monthly cocktail challenges, you'll get free entry into Patrón events. Better yet, your cocktail will become an official, Patrón-recognized drink.
The first cocktail challenge is "Patrón Margarita, Deconstructed" and tasks users to try their hand at re-envisioning the classic margarita recipe. Recipe submissions are published to the Facebook app, where other users can vote for the submission using the "Like" button.
Patrón has also included expert "mixologists" in the cocktail experiment; they'll be providing their professional advice and tips to participants.
The Facebook cocktail experiment is like an adult version of Vitamin Water's Facebook flavor initiative. The application is slick, easy on the eyes and very enticing. Who doesn't want to be known as the visionary bartender behind the next great margarita?
All in all this has the makings of a successful Facebook campaign. Will you be trying your hand at the perfect Patrón cocktail?
