Able and Scarbrough have managed to find a way to communicate not only Deen's sense of humor, but her brand as well. "Paula is all about sharing. She shares her food, home and lifestyle, and Pinterest seems to really get that," says Able.
But determining that Pinterest would be a good community fit was only one part of the equation. Deen's team decided to jump on Pinterest as soon as the network broke into Pauladeen.com's list of top five traffic sources, says Scarbrough. "Pinterest users were already pinning our content before we got on board. Within the first week, we had over 25,000 followers, and we had only sent out two tweets about the Pinterest account."
It seems that fortune has fallen into the laps of Paula Deen and her team members. Much of it has to do with Deen's already famous cooking (read: evergreen content), but Able also attributes their Pinterest success to the network's ease of use. "The best thing about Pinterest is that it's not work at all, so posting new content is fun for both us and our users."
So, get ready for more butter! What is your favorite Paula Deen recipe? What board would you like to see added to her Pinterest page?
Photo used with permission. © Paula Deen Enterprises, LLC
BONUS: 15 of the Most Popular Pictures on Pinterest