Jersey Shore's Pauly D Disses Miracle Whip in Ad [VIDEO]

Pauly D from Jersey Shore shills for Miracle Whip in a new campaign from the sandwich spread that's designed to spread social media debate.

The Kraft brand today launched a campaign that features testimonials from people who either love or hate Miracle Whip. The brand then asks consumers to weigh in on Miracle Whip's YouTube page. (So far, lovers outnumber haters by about six to one.)

Pauly D is presented as a hater and offers a fairly scathing put-down of the brand. "I hate Miracle Whip so much. I tell you. If I had a girlfriend who liked Miracle Whip, it's a deal-breaker."

Other ads mix it up, showing people, including celebs like James Carville, discussing how they either love or hate the brand.

While it's hard to actually get consumers whipped up into a frenzy about sandwich spreads (Miracle Whip doesn't use the term "mayonnaise"), Miracle Whip has been trying for a couple of years and has actually had some success. In 2009, the brand hit the jackpot when Stephen Colbert took mock offense to the brand's "Don't go unnoticed. Don't blend in. Don't be so mayo" campaign.