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PayPal has taken additional steps to make it easier for developers to work with non-profit organizations for accepting donations online. With the release of the PayPal Developer Donation Kit, there are integration instructions as well as marketing materials and information about PayPal's special offer for non-profits. With the additional technical support, PayPal is hoping to encourage more organizations to use its service.
This isn't the first time that PayPal has presented a specific option for non-profits. The company has already worked closely with MySpace to provide tools for accepting donations directly on MySpace profiles. In PayPal's continued effort to compete with Google Checkout, its taking measures to continually bring in new users. As we've seen with Hitwise's report for the use of Google Checkout and PayPal over the holiday season, the two forms of online payment are still battling each other for users, though they're still dealing with different segments of the market. With the PayPal Developer Donation Kit, the company is in fact hoping to appeal to new users by providing a way to tackle the most difficult aspect of PayPal integration for the average user.