PayPerPost Video Ads

 By 
Pete Cashmore
 on 
PayPerPost Video Ads
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PayPerPost, the service that pays bloggers to write about certain products, is rolling out a series of new features on Monday. Most interesting: they're going to pay video bloggers for creating videos about certain products. In short: paid product placement is coming to video blogging.

On the upside, PPP is also launching a disclosure unit on Monday, which will mean a "sponsored by" message and an advertiser logo appears at the bottom of paid-for posts. The lack of disclosure was one of the more dubious aspects of PPP, so this should fix some of those issues. Another change: they'll be paying top bloggers more by measuring their rank on Alexa, Google and Technorati.

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