The much debated Peace Day Burger has arrived.
This burger, a collaboration between Burger King, Denny's, Wayback Burger, Krystal and Brazilian chain Giraffas is currently operating a one-day pop-up in Atlanta, with all proceeds from their hybrid burger going to nonprofit organization Peace One Day.
Recognized every year on Sept. 21, Peace Day formalizes an international call for nonpartisan ceasefire and ongoing conversations around ending conflict.
A photo posted by dennysdiner (@dennysdiner) on Sep 21, 2015 at 7:45am PDT
So, what does a burger with two patties, ham, cheese, bacon, special sauce and various trimmings in the name of peace look like?
Here's how it was advertised:
A photo posted by Jimmy Sweis (@jimmysweis) on Sep 21, 2015 at 11:14am PDT
In reality, it looks more like standard, arguably appetizing fast food fare:
A photo posted by dennysdiner (@dennysdiner) on Sep 21, 2015 at 10:21am PDT
And if we're being honest, it has a better likelihood of looking more like this than anything else:
A photo posted by Schwa (@jshmtthwclrk) on Sep 21, 2015 at 11:07am PDT
No towering height. No unusually thick and juicy patties. Aside from cool packaging, limited edition marketing and a good cause, it's pretty much a fast food burger.
But with a drive this pure, who cares if the bun is a little squashed and the patties are a little thin? It's all about peace, community and the one fast food meal you might ever eat guilt-free.