Peach: WTF is this app everyone's talking about?

 By 
Karissa Bell
 on 
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

If you spent any time on Twitter Friday, you probably heard about a new app called Peach.

Created by Vine cofounder Dom Hofmann, the app is "a fun, simple way to keep up with friends and be yourself," that everyone is now obsessed with because it's Friday, and we needed this.

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The app is a sort of a mix between Twitter and Slack. After you create an account and a handle and add some friends, you view a stream of updates from the people you're connected with. From the home screen updates look a bit like tweets or status updates, though tapping into a friend's post reveals much more.

You see, the app is centered around something its creators call "magic words" -- trigger words that allow you to add a GIF, doodle, location and other content to your stream. Typing "here," for example, adds your current location while "draw," lets you add a quick doodle.

Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

You can also add more complex content like "song," which enables the app to recognize what you're listening to (just like Shazam) and add a link for others to open the track in Spotify or Apple Music. (You can view a full list of the app's magic words here.)

Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

Just a heads up that Mashable will be shifting to an entirely Peach-based publishing strategy.— Jason Abbruzzese (@JasonAbbruzzese) January 8, 2016

A single Peach post should be called a Slice A tweetstorm of Peaches should be called a Peach Pie— Seth Fiegerman (@sfiegerman) January 8, 2016

Though the functionality is similar to Slack and other apps that use bots to automate certain tasks, the app appears to already be going viral -- as of Friday afternoon it appeared to experiencing intermittent outages, likely due to the massive influx of users.

Oh, I see now. Twitter is the app you're supposed to use to complain about peach failing under load— xeni (@xeni) January 8, 2016

i tried to peach but pic.twitter.com/zFG8FFjNPO— darth™ (@darth) January 8, 2016

Thanks to everyone for downloading Peach! Still experiencing issues. We're working hard to resolve ASAP. — Peach (@peachdotcool) January 8, 2016

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