Xuqa (now known as Peanut Labs) has quite a history on the web, and has changed its game plan with some pretty nimble moves, in response to the changing landscape of the web as we know it. It looks like its most recent change, from a social network to a service that helps other social networks monetize their user bases, has paid off. Peanut Labs has just announced a $3.2 million Series A round of funding from Leap Frog and BV Capital.
Boasting a seven-figure revenue, Peanut Labs will be quick to tell you that it has eaten its own dog food, and "look how well it works!" As we noted in previous coverage of Peanut Labs, the company's first hand experience, as well as its knowledge in integrated arenas of our web culture, is really the company's claim to fame. In providing a broader look at a network's users through integrated market research surveys, and then turning that into a set of recommendations that will enable the network to turn a profit, Peanut Labs has created a niche all its own.