The Bottle Promise application, a part of PepsiCo's Dream Machine Facebook Page, allows fans to create virtual bottles and cans that they can share on Facebook to solicit recycling pledges from friends. Pepsi plans to reward the top 100 Facebook members who sign up the most recruits with 1,000 rewards points for use on Greenopolis.com.
The application offers a virtual tie-in to PepsiCo's real-world recycling efforts. For those unfamiliar, the PepsiCo Dream Machine is like the inverse of a typical soda machine. Instead of dispensing cola, the machines serve as recycling collection kiosks that reward recyclers with points for their efforts.
PepsiCo has deployed a combination of these intelligent machines and standard recycling bins, 600 in total, across the U.S., and the company works with waste management departments to manage pick-up of the recycled goods.