Pepsi Max, which struck viral gold last year by using Nascar star Jeff Gordon to (allegedly) prank an unsuspecting car salesman, is at it again, this time in Great Britain.
The brand recently rigged up a popular bus shelter in London with a screen. Most of the time, the screen looked like a clear glass, but then the brand would use CGI to create realistic-looking images of monsters, UFOs, tigers and robots. Of course, unsuspecting commuters were freaked out and then soon realized it was a prank.
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Are their reactions real? As with any viral video, you can't necessarily assume any of it is real. That's especially true of Pepsi Max, since Jalopnik made a compelling case last year that the original Gordon video was fake. Gordon and Pepsi Max got its revenge last month on the writer of that piece, Travis Okulski, who was taken for a ride in a cab and is "kidnapped" by a disguised Gordon. Okulski insists that that video is real.
By the way: What does this have to do with Pepsi Max's brand? The premise that with no sugar and no calories, Pepsi Max is "unbelievable."