Pepsico is launching a social network, according to announcements to the press today. The social network will center around European soccer, and the system will be powered by white label social network Youniverse.com. According to the press information, the site won't be released in Europe for a while, but the site seems live already, and I was able to create an account and log in with no trouble whatsoever.
The account creation process was a bit bizarre, though. Rather than filling out interests and forms indicating my level of interest, it was automatically assumed from the onset that I was a pretty big fan of soccer, and my motivations for loving soccer were then indicated by clicking on a series of pictures, in response to various questions (i.e. "The worst thing about soccer is..."; I clicked on a picture of some dudes in mullets).