Online video platform PermissionTV has just released its Platform Developer Kit. With a recent $9 million round of funding, PermissionTV is expanding on its platform offering by providing a series of APIs that site publishers can use to enhance their video experience for their own backend and that of their content creators as well.
A central objective for PermissionTV's PDK is the interactive aspects of online video, as simply viewing the clips isn't really enough. It's not enough for the viewers or the publishers, especially as publishers and brands are out to make online video more monetizable. So PermissionTV is offering a host of online video applications that offer easily-implemented options for Google AdSense, DART, Grid Network and more.
These are mostly benefits that can be used by a site publisher and in turn passed along to the content creators on their video networks as well, with the idea being that once these groups are taken care of, the viewer will have a more pleasant experience overall. The platform offerings from PermissionTV are customizable for brands, and with the new Developer's Kit, a rather wide range of custom experiences are available to use. See here for more details.