Personality Not Included is a fun new marketing book about the secret to making your organization more authentic whether you are the boss, an employee, a small business or an entrepreneur. Why does personality matter? Because faceless companies don't work anymore and in the social media era you need to go beyond having a decent product or service to inspire more loyal customers. PNI is an actionable guide to giving your brand a personality, featuring more than 100 real case studies and a useful format which doesn't just give you a big idea, it also gives you a full section of how-to guides, checklists and resources for how to put this advice into action. The book is published internationally by Mcgraw-Hill and features a foreword by bestselling author and entrepreneur Guy Kawasaki.
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