Social news site Reddit has come a long way since the days it played second fiddle to (now mostly abandoned) Digg. According to a new report by Pew Internet, 6% of online adults in the U.S. are Reddit users.
The report is based on a telephone survey conducted in April and May 2013 among a sample of 2,252 adults, age 18 and over.
According to the report, 15% of male internet users ages 18-29 use Reddit. With men aged 30-49, this percentage drops to 8%, and 5% of women aged 18-29 say they use the site.
Reddit, which allows users to vote and thus choose which stories will appear on its front page, has grown tremendously in 2010, partly as a result of the exodus of users from Digg. The Condé Nast-owned site never looked back, reaching 2 billion pageviews in December 2011 and 3.4 billion pageviews as well as 43 million monthly active users in August 2012.
You can read the full report here.