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The announcement, first reported in Adweek, will cost the publisher -- Philadelphia Media Network (PMN) -- somewhere in the six figures. In exchange, PMN will get data on how consumers are interacting with the tablet version of the newspapers.
Pricing for the program hasn’t been determined. The publisher plans to launch with 2,000 tablets in the second half of August. A PMN rep says the brand of device hasn’t been decided yet. Initially, the tablets will be loaded with the Philly.com app, as well as digital versions of the two newspapers, which now cost $2.99 per week.