LONDON -- Live TV is a difficult beast.
Recently we've seen a BBC presenter losing it after spotting a blue whale and two BBC news anchors being told to "f*ck off" by a robot -- but now it's ITV's turn to have their moment in the wonderfully awkward world of live television gaffes.
When Phillip Schofield and Holly Willoughby were interviewing author Lynda La Plante on Thursday's edition of This Morning, they clearly weren't prepared for her anecdote about an unusual hairdressing technique...
We're guessing she probably meant to say "blow dry," but Schofield clearly enjoyed the slip-up.
Here's the moment one more time, in all its awkward glory.
Probably best not to ask for a "tint and a blow job" when you next visit the hairdresser's.