Credit:
Kodak is running a promotional campaign in which anyone can have their picture appear on the big screen for 10 seconds. Detailed instructions are over here, but in a nutshell, you need to e-mail a photo to [email protected], and wait for it to be approved (which Kodak promises will be as fast as possible and within a 24-hour period).
Once your photo gets approved, you will receive a code. Text it to the number provided, and your picture will appear at the next opportunity -- i.e., the next free slot in programming. Your picture, with the accompanying caption, will show up for 10 seconds.