Is Pinterest's Exponential Traffic Growth Slowing?

 By 
Samantha Murphy
 on 
Is Pinterest's Exponential Traffic Growth Slowing?
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Pinterest has been heralded as one of the fastest-growing social networks to ever grace the web, bringing in more referral traffic than YouTube, Reddit, Google+ and LinkedIn.

But according to digital analytics company comScore, the popular site -- which allows users to collect and share things they like on the Internet -- has showed some signs of slowed traffic from unique visitors. Although the number of unique visitors is still up compared to recent months, Pinterest brought in unique visitors at a lower growth-rate during the February to March time period compared to January to February.

For example, Pinterest attracted 6.1 million new unique visitors between January and February, for a total of 17.8 million. But the site's traffic only jumped by 900,000 unique visitors from February to March for a total of 18.7 million unique visitors.

But this doesn't necessarily mean that the site is slowing down in traffic or popularity. It is common for sites to often experience large growth spurts. In addition, it's almost necessary that growth slows down in order for the influx of new visitors to solidify as a user base, comScore told Mashable.

A spokesperson from Pinterest told Mashable that the company doesn't share or comment on user statistics.

The news comes on the heels of Pinterest becoming the number three most-popular social network in the U.S., behind Facebook and Twitter, according to Experian Hitwise, which measures total visits, not unique visitors.

Although Pinterest has been around since March 2010, it picked up steam in fall 2011 and has since generated significant buzz on the web.

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