![The Rapid Rise of Pinterest's Blockbuster User Engagement [CHART]](https://helios-i.mashable.com/imagery/archives/052Nl4Wqqd4ionDnQjaZLN5/hero-image.fill.size_1248x702.v1647020706.jpg)
"Time on site" is one of the most valuable metrics for social networks, publishers and online marketers. More than mere follower counts or even pageviews, the amount of time users spend with your content is always top priority in the quest for user engagement.
Social network superstar Pinterest has enjoyed hockey stick growth in recent months, but it's also worth noting that the time visitors spend browsing and pinning has also increased sharply.
Our friends at Statista have gathered a bit of data from comScore to illustrate just how engaged Pinterest users have become over time, and in comparison to other networks. In January 2012, users spent the same amount of time on Pinterest as they did on Tumblr -- on average, 89 minutes per user.
Do you find yourself getting sucked into Pinterest for extended periods of time? Share your experience in the comments below.