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Remember "Driven" on MTV? I think it may still be around, but it seems that the cable channel has been overrun with teenage reality programs and the still-standing TRL. Pitchfork Media is hoping to fill any void you've had since the days of constant behind-the-scenes programming with a new channel that's completely dedicated to the documentation of music artists. The channel, called Pitchfork.tv, will be launching April 7th, and will feature film documents on the music artists you love. And that's it.
Pitchfork is also boasting that the absence of investment money or "special interests" means that the team has full creative autonomy in the production of the content that will be shown on the new channel. Now, Pitchfork was already an online resource for music news and events, videos and the like. So in introducing a deeper look at the makings of the music industry, Pitchfork is taking a quality approach for the presentation of editorial content, in hopes of differentiating itself further from the crowd.