Right now there isn’t much to the venture, other than a blog post from Branson and a page for entrepreneurs to upload their video. Branson hints that there is more to come though, writing that “Viewers will be able to get in contact with the chosen entrepreneurs and who knows – among the viewers might be someone with the power to bring your idea to life. Each year, I will also personally select my favourite pitch, and the winner will receive a very special prize which I’ll reveal more details about later on.”
Video elevator pitches aren’t a completely new idea – it’s actually the basis for Vator.tv, a site that offers some fairly robust functionality for entrepreneurs as well as contests where they can win investment for their ventures. But Branson’s production adds a unique twist – showing the best videos to business travelers – which, could lead to some chance connections that culminate in business deals.