Someone at Pitzer College let Alexandra Juhasz, a media studies professor, start a course on YouTube.
In the class, students work mostly online, watching YouTube content, posting comments, and are encouraged to post their own video clips. The course will cover serious issues surrounding YouTube, such as the role of corporate-sponsored democratic media expression. The importance of the YouTube brand is far reaching, indeed.
Hopefully some value will come from a class like this, but it's been noted that class members control most of the class content, and even other users from outside the school are encouraged to comment on the class as well. This is really a study in American culture, and a very narrow approach at that. We've all taken our no-brainer courses in college, but this seems like it should be part of a larger course on American Studies, marketing, or even modern sociology. Nevertheless, stranger things have happened.