Placed can impact marketing and ad sales departments. Because Placed analytics can be categorized by several metrics, like time of day, nearby location, and in-app event, these teams can make inferences about their app they weren't able to do before. For instance, which type of stores are users visting the most? Placed tracks 200 different categories so that marketing teams can get a better sense of who to partner with and which businesses would be appropriate advertisers.
Placed debuted about three months ago but its already processing around 2.3 billion locations, Shim tells Mashable. The service is availalble for use with iOS and Android apps and is free to use.
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