The sign-up is open until tomorrow. On December 13, participants will receive their match and can then mail a Secret Santa gift to his or her assigned match. Regan Meador, co-founder of the site, says the idea came from a discussion about taking old traditions and giving them a digital twist. "Initially it was for fun. As we've watched it grow it's become a great social experiment to observe," Meador says.
To participate, fill out a short form with your contact information (address or e-mail address), and your favorite color, favorite childhood gift, etc. to give the person you get paired with an idea for a gift. Jason DeRoner, one of the three developers who worked to build the site, said some people even choose to exchange the gift in person.
"That's the beauty of it, it's all dependent upon the individual's Twitter network," DeRoner said.
The app does require that other people in your Twitter network participate to work, but getting your followers to join in is easy. As you can see below, no one in our network is participating yet. But we are more than happy to offer a present to whomever we are matched up with!