RIM's PlayBook Marketing Campaign: Amateur Hour Is Over

 By 
Stan Schroeder
 on 
RIM's PlayBook Marketing Campaign: Amateur Hour Is Over
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RIM likes to think so. It's kicked off a major PlayBook marketing campaign with the slogan "Amateur hour is over."

The ads, which can occasionally be seen on The New York Times website, simply display the PlayBook together with the slogan, proclaiming that "The BlackBerry PlayBook is here."

In our review of the PlayBook, we praised some interesting innovations, some of which do cater to the professional -- such as the ability to seamlessly open Microsoft Office documents. On the whole though, we haven't found that it offers any major benefits over the iPad or the best Android tablets on the market.

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