PlayboyU: Ning Powers Network for Soft Porn Brand

 By 
Pete Cashmore
 on 
PlayboyU: Ning Powers Network for Soft Porn Brand

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Playboy is set to launch a Ning-powered social network called PlayboyU, accessible only to university students (screenshots are below).

If Playboy is soft porn, then PlayboyU is softer still: it includes all of Ning's basic features plus school pages, events, forums, polls, quizzes, a venue for college newspapers and more. The site is, you may be disappointed to hear, "non-nude".

PlayboyU has actually been around for a few months now, and while the description sounds a little like Facebook, it seems to us to be a little more MySpace-ish, with a focus on creating a very visual youth brand, as in the band pages below. The Playboy brand, it seems, is more about giving an edginess (notice how many MySpacers post Playboy logos to their pages) rather than providing the adult content it became famous for.

[via techwhack]

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