Credit:
Since we last spoke with the company in July, usage of its games has continued to increase, despite the Facebook redesign which many have classified as the death of applications. Overall, Playfish now claims 22 million registered users (10M active) who are driving 2 billion minutes of engagement per month – more than double the numbers we were hearing from the company over the summer.
Asked about how his company has been able to weather the redesign at Facebook, CEO Kristian Segerstrale told me that he thinks some of the changes have actually helped Playfish’s applications - for example, the Windows-like taskbar, which provides easier access to frequently played apps.