Plentyoffish is still on top, now in both the US and in the UK, according to a recent comScore report. The dating site founded in 2003 by Markus Frind in Vancouver has provided us with a rather entertaining tale of minimal resources and resounding success. The spartan dating website draws in over $10 million per year from advertising, equaling out to around $1 million per year for every daily hour Frind puts into the maintenance of Plentyoffish.
In the US the numbers provided by comScore show that Plentyoffish receives over 36 million users a month, with Singles.net coming in at number two with just under 30 million users. On the other hand, the UK provides only about 8 million monthly users, which is enough to put it at the number one slot. Plentyoffish's traffic in the UK is nearly double that of Meetic, which comes in at number two with just over 4 million monthly visitors.
While the site isn't anything pretty to look at, users couldn't care less since it doesn't cost them anything to use Plentyoffish. In my personal (testing) experience, I also found this free use of the site as an opening of the floodgate for scummy people that are less likely to be seeking their one true love, but you can't argue with $10 million.