Plot Device Is a Viral Masterpiece [VIDEO]

Creating a viral video is hard, but the wizards at Red Giant Software have nailed it. With less than $10,000 in their pockets but armed with a great idea and serious filmmaking skills, the company enlisted the help of indie filmmaker Seth Worley to create "Plot Device," a viral video that topped 540,000 views on Vimeo and YouTube in its first two weeks.

What are they promoting? It's not immediately evident, but Red Giant Software is a small company that develops visual effects plug-ins, and with each activation of this "Plot Device," you see a different visual effect included in its Magic Bullet Suite 11 software.