Last time VideoEgg CMO Troy Young was on Mashable Conversations, he was announcing the partnership of VideoEgg with a literal slew of multimedia websites, including MetaCafe, Imeem and Buzznet.
This time around, the announcement was no less momentous, as it is a giant leap forward in pioneering the concept of monetizing engagement based video and interactive ad units. I have to say, even before this conversation and demo with Troy, I was starting to drink the Kool-Aid on engagement based pricing for advertising (something Microsoft has done recently, as well). It's a boon for advertisers who want a savvy looking ad.
It's still too early to tell how this will affect the market as a whole, and exactly what types of sites this will best be placed on. We discussed our predictions on this episode, though, and it will be interesting to come back in a few months and see how accurate we were.
The embed is available below, or you can download the MP3 file directly here.
You can check out VideoEgg's AdFrames here.