Is PopTub a Warning Shot Across the Bow of Content Producers?

 By 
Mark 'Rizzn' Hopkins
 on 
Is PopTub a Warning Shot Across the Bow of Content Producers?
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Google is in the content production business. Those of us that sit on our duff and ponder important matters such as these had generally already concluded that, but when I mentioned this as a creeping factor we should all keep on our radars when the Google Knol launched, a lot of the response in the blogosphere used rebuttals like "so what?" and "you're crazy!"

The fact is that the reality of Google no longer being in the business of simply monetizing and organizing the world's information is here now, and we're going to need to start thinking in terms of what we're going to do to adapt.

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She's now working for Google, though, and the show is going to center around showcasing viral and popular content already within the ecosystem of YouTube. It hasn't been a runaway hit yet, but each episode boasts at least a few thousand views, and is likely to grow a whole lot more, given the promotional juice that Google's putting behind it.

From the Inquisitr: "The new show is being promoted by Google through advertising on YouTube, and across the Google advertising network, including placements in video ad units."

With the news today that Google continues to excel despite the tough economic times surrounding them means that more content plays like this will continue.  The first major foray in this was obviously the Knol, and developed concurrently was the Calvacade of Comedy, but this show that uses the concept of promotion of user content as its cover, crosses the threshold into personality driven content, very similar to the content created by outfits like Revision3 and many top blogs like Boing-Boing and even us here at Mashable.

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