Some say that since the economy is suffering from slowed growth right now, the amount of money spent on advertising will also take a downward turn. Others point towards the online marketing solutions as cost effective ways in which to circumvent any budget-pinching effects on the marketing end. Whatever the case may be, organic, word-of-mouth growth is an ideal achievement for any marketing campaign.
Thanks to some manifestations of online social media applications, such organic growth can be obtained with less effort. Whether or not you agree with the ethics of using online social media and its surrounding discussions amongst users for marketing purposes, it's a fact of life, and can be quite useful for passive, or even proactive market research.
PopularMedia will also get the conversation going between consumers, through blogs, email and social networking sites. Every way in which you've been told to take advantage of online social media to build your brand, PopularMedia is hoping to do it for you. This is something that others, like Squidoo and Workology, are doing on an individual level.
But there are those services out there that are beginning to provide similar marketing resources for the enterprise sector as well. Six Apart, for example, is leveraging its blogging platforms for providing advertisers an opportunity to enter the larger social media discussions that are going on in the online realm.
The success of a suite such as PopularMedia's will come down to the automated process it provides, in terms of offering brands recommendations on optimization of campaigns, and more sensitive matters such as ideal times to enter the conversation in which users and consumers are already engaged.