As before, the app [iTunes link] invites users to upload images of apparel and accessories while they shop, tag them with their prices and the location of the store in which they were found, and then share them with their networks on Pose, Facebook and Twitter.
Users can now also opt to follow their friends, other individuals and a small but growing roster of brands and retailers such as Levi's and Aerie by American Eagle, in either a linear newsfeed or grid format. They can also craft their own profiles and browse featured items selected by Pose's internal team and well-known style bloggers, including Leandra Medine of Man Repeller.
Unfortunately, the social features are still very limited. Users can only "heart" items and cannot leave comments, which prevents users from 1). expressing their opinions and reactions 2). forming social connections via the app and 3). asking questions about the items they're seeing ("Is it in season? Was that the last one in the store?"). At the very least, we'd like to see a range of emoticons like those offered by Path.
We're also hoping Pose offers better ecommerce integration in the future, as we'd like the ability to shop within the app. (From a business perspective, we're sure they'd like this, too.) Soon, CEO Dustin Rosen tells us, brands will be able to extend deals and promotions to users in the app.