Credit:
Texas native Robert Rodriguez (whose Troublemaker Studios is based in Austin) showcased the first preview of July's Predators, his newest movie, last night.
Predators stars Adrien Brody and Topher Grace in what is essentially a reboot of the storied franchise. Rodriguez, a fan of the original series, produced and contributed to the screenplay. Fox already has a Predators website, complete with Twitter and Facebook integration.
The preview that was shown at SXSW is already online and you can watch it here:
Knowing Rodriguez's love of digital filmmaking and his Predator fandom, we fully expect to see a digital -- possibly even viral -- campaign for the film, especially as we edge closer to release. The full trailer will be online on March 18.