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Predictify, the community-driven prediction market that pays users for their accuracy, has closed a $4.3 million round of funding, from Sierra Ventures and Sherpalo Ventures. Mark Fernandes, a managing director at Sierra Ventures, will be joining the Predictify board. This most recent round of funding comes after Predictify's seed/angel round, nearly a year ago.
Having taken on the prediction market with the unique approach of rewarding accurate users with money, Predictify has emerged with a new way to tap into the wisdom of the crowds, which could be beneficial for the users as well as market researchers and even brands.