Prime Sense Grabs $20.4 Million To Make Minority Report Real [podcast]

 By 
Mark 'Rizzn' Hopkins
 on 
Prime Sense Grabs $20.4 Million To Make Minority Report Real [podcast]
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Prime Sense is an Israeli developer of interface gadget maker intent on changing the way that humans interact with machines.  Presently, they only have one device profiled on their company website, but what really interested me in what they're doing is their future plans.

That's what interested Izhar Shay as well.  Shay is a partner at Canaan Partners, and took some time to sit down with me and discuss what they're working on at Prime Sense on an episode of Mashable Conversations. He's now joining their board of directors there, and is very familiar (and excited) about the technology they're developing there.

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I've seen a number of attempts at gesture based interaction, though, and most of them fall flat.  The problem, generally, is in the object recognition.  To fix this, Prime Sense has done a lot of work in what is essentially compositing and green screen technology.  During the development process, they've as a side-effect of their work created what Shay described as professional level green-screen technology that will be made available for consumer level prices.

This has the net effect of putting in the hands of independent video producers the technology that has generally been only available to folks with the budget for a $10,000 lighting set-up and a $5,000 Tri-Caster. I predict that Canaan and the other venture capitalists are going to make their investment back just off this product, should it perform to the level Shay described (which is even in sub-optimal lighting conditions, the system still performs flawlessly).

The bad news?  The technology isn't available yet.  Shay is convinced, based on the current development cycle that most of it should be ready by years end.

This is definitely one company to keep an eye on, and definitely one you want to hear more about.

The embed is available below, or you can download the MP3 file directly here.

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