As part of its launch on Tuesday, Virgin's first iPad-only magazine, Project, announced a contest to redesign the magazine's animated cover. In order to get ahold of the brief and assets for the contest, however, designers (or their unemployed friends) had to locate one of four paper mannequins (with Sir Richard Branson, pictured above) touring New York and San Francisco, each of which held the coordinates of USB sticks containing the brief, earlier this week.
I've since gotten ahold of a .zip file containing the outline and assets for the cover contest, which you can download from my personal Dropbox account here. You can watch a video outlining the challenge below, and enter your design at facebook.com/project.
There's no monetary prize for the contest, but the winner will get to design the front cover of an entirely crowdsourced issue slated for next year, and retain full ownership rights of his or her work.
The Brief
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