Toy company MGA Entertainment launched a line of four dolls, each of which focuses on an aspect of STEM. Each doll comes with a working experiment kit, so kids can play and feel inspired to learn more about science, technology, engineering and math.
The line, named Project Mc², will releases Friday at Walmart, Toys 'R' Us, Amazon, Kmart and Joann Fabrics and Crafts.
[seealso URL=http://sale-online.click/2015/05/19/toy-like-me-dolls-disabilities/%5D%3C/p%3E%3Cp%3EEach doll is matched with one of four experiment kits, to create working volcanos, lava lights, glow stick necklaces or blueprint skateboards, respectively. Customers can build and rebuild all of these projects using household ingredients.
In response to a growing demand to get girls interested in STEM, MGA released dolls that could act as smart, empowered role models.
"The Project Mc² brand was developed in order to inspire girls that it's cool to be smart, leverage the growing trend of STEM," Isaac Larian, CEO of MGA Entertainment, told Mashable.
"We considered a variety of activities and projects that young kids enjoy in order to create an assortment of experiment kits that would pique children’s interest, while infusing real science and meaningful technology and engineering play," he said.
In addition to incorporating STEM, MGA Entertainment didn't want every doll to look exactly the same.
"We wanted the characters to reflect what a real life group of friends would look like," Larian said. "Each character is engineered to stand at a different height, has a unique face sculpt and represents a different cultural background."
In addition to the release of the dolls, a Netflix Original series also titled Project Mc² will premiere the same day. The show focuses on four girls inspired by the dolls who are recruited to join a top-secret spy organization.