Project Pink: Microsoft Launches Social Networking Phones

 By 
Pete Cashmore
 on 
Project Pink: Microsoft Launches Social Networking Phones
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The webcast carries the slogan "We're For Sharing", while press invites to the event read "It's time to share". Leaked marketing materials, meanwhile, include the message "Make Your Network More Social."

We also know what two of the phones look like -- the "Turtle" (top right) is square with a slideout keyboard, while the "Pure" (below) is rectangular. (Images courtesy Gizmodo.) The phones will run on the Verizon network.

As Barb Dybwad wrote of the launch earlier this week:

The “Pink” line will reflect Microsoft’s taking a more hands-on role in developing the hardware side of the mobile spectrum, as opposed to their more typical strategy of handling the software operating system and letting partners design the phones themselves. They’ve also designed some undetailed “online services” for Pink phones in addition to the software and hardware, while Japan’s Sharp Corp. will handle the actual manufacturing.

The question is: can Microsoft win over the Facebook generation by marketing its own handsets? And can the Redmond giant take the sheen off the iPhone?

Mashable will be live at the launch event in San Francisco tomorrow to find out!

[Hat tip - Andrew Lim]

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