To kick things off, Fox will release its latest viral video for the film, "Quiet Eye," at 7:00am PT on Wednesday. The video features Noomi Rapace as Elizabeth Shaw and was conceived and designed by Ridley Scott and screenwriter Damon Lindelof.
The video, which follows earlier viral videos for the film -- including the amazing TEDTalk from the future and the creeptastic "ad" for robot helper "David" -- will debut on the Verizon FiOS Facebook page.
In addition to the new viral video, Prometheus fans can chat over Twitter with screenwriter Damon Lindelof on May 16. Lindelof, of Lost fame, will answer questions live from the @PrometheusMovie Twitter account. Fans are directed to use the #prometheus hashtag for submitting questions.
Socializing a Global Premiere
Although Prometheus doesn't hit US theaters until June 8, the film opens in the UK on June 1. On May 31, the film will make its red carpet debut in London and Fox will be streaming the event live for fans around the world.
Verizon is powering the stream in the US via its Verizion FiOS Facebook page, while global fans can access the stream from www.live.prometheusmovie.com.
BumeBox, which powered the excellent live red carpet event for Titanic 3D is also doing the live stream for the Prometheus event.
Red carpet live streams are not new; studios have been hosting the events for fans for the last three years. Still, we really like the social integration that BumeBox brings into the experience.
Fans can submit questions during the webcast, and talk with one another on Twitter and Facebook. Using the hashtag #prometheuslive, BumeBox is able to cull the best questions from Facebook and Twitter and deliver them to reporters on the red carpet.
Fox is doubling-down on digital for Prometheus in the hopes that online buzz will lead to big money at the box office. After seeing Disney's success with The Avengers, their strategy just might pay off.